American Advertising Federation chapters across Alabama established this scholarship to support college students studying for careers in advertising. More than $38,000 in scholarships have been awarded in the 35 years of the program. Dr. Bruce Roche was the primary scholarship coordinator for more than 26 years. In honor of his service, the scholarship was renamed after him in 1996.
The scholarship awards $2,000 to a deserving junior or senior studying advertising, marketing, graphic design or public relations at a four-year college or university in the state of Alabama.
Dr. Bruce Roche Scholarship
Eligibility
Applicants must:
Be a full-time junior or senior at a four-year college or university in Alabama at the time the scholarship funds are received.
Major or minor in advertising, graphic design, marketing, or public relations.
Have at least a 3.00 grade point average on a four-point scale in the major or minor and in all academic work at the time of application. This GPA may not be achieved by rounding.
Use of Funds
Recipient must use scholarship funds to meet college expenses.
Announcement of Recipient
Recipient will be notified following a review by the Scholarship Committee.
Selection
Recipient will be announced following a review by the Scholarship Committee.
Letters of Recommendation
Applications must include a letter of recommendation from a recent instructor. Recommendations from employers and others may also be included.
Transcript
Applications must include a copy of an unofficial transcript that includes current GPA, courses completed and courses currently enrolled in.
Application Instructions
Complete application form at the link below.
Submit letter(s) of recommendation and copy of unofficial transcript to AAEFalabama@gmail.com.
Deadline for receipt of application and all required
materials is Friday, March 14, 2025.
Past Recipients
Alabama State University
Erica E. Perkins
Auburn University
Linda Wallner Bell
Katherine Elizabeth Crabbe
Colleen Marie Ryan Snyder
Samford University
Kimberly Carol Hardwick
Lauren Elizabeth Cantrell
Spring Hill College
Vicky Marie Gore
Theodore Leslie Perry
Troy University
Jodi Michelle Bush
Olivia Kattos
Jillian Hall
University of Alabama
Meredith Paige Hawkins
Lanna James
Melinda Lintinger
Shelley Annette Maddox
Daren Nathaniel Mowry
Emily Taylor Roberson
Andrea Seabol
Michelle Leslie Wampler Ann Grace Singleton
University of North Alabama
Carla Nesmith Letson